I help people build distinctive brands faster, smarter, and far more cost effectively, than with a traditional brand agency.
KiaOra, I'm Kat
I'm a Kiwi-born, Melbourne-based branding expert. I’ve spent almost 20 years honing my craft in many of Australia and New Zealand’s premium brand building agencies, including FutureBrand, Designworks, Thinkerbell, Frost, Studio Round, and Canyon. My experience spans across most industry sectors, and from every angle of the job – Client Services Director, Strategy Director, Managing Director, Head of Brand.
I’ve worked with some of the best and brightest across just about every brief imaginable, and I’m bringing all the good parts of a premium agency experience without any of the parts you don’t want.
Together we'll build your brand...
How it works is up to you
Straight up consulting
Bring me in as a strategic advisor without anchoring it to a project. This is perfect if you're not yet sure of the brief, or simply need some deep expertise on brand to make business critical decisions.
Creative project management
Just need the creative without the strategy? That's OK - I'm not precious! I'll work with you to hand select your team of creative freelancers, write the brief, and drive the process as your creative project manager.
Just the strategy work
If you've got your creative team in place but need an expert up front to deliver the research and strategy phases. I'll lead the process and work closely with your team to effectively bridge strategy into creative.
The whole shebang
Let me take the heavy lifting off your hands and manage the project end to end—from research through to strategy development, selecting freelancers, creative project management, and launch.
Faster
Skip the queue, you're always first on my list. Unlike traditional agencies, I take on only what I can handle—and I am not going to fit you around a long list of existing projects and internal initiatives. My collaborative and agile approach enables projects to run at pace, avoid roadblocks, and stick to a critical path.
Smarter
Get everything you need and nothing you don't with my evidence-backed, Zero BS approach to branding. The work I deliver is always driven by data and insights, informed by context, and geared towards results. And if you need, I can tap into my network and bolster the project with a team of handpicked specialists.
Cost Effectively
Let's face it—agencies are expensive. And no wonder when there's overheads, margins, employees, and investors to take care of. If you want exceptional quality without burning your budget, you've come to the right place. With every quote I even provide a typical agency fee comparison to help inform your decision.
Services
Discovery
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Focus groups
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Workshop facilitation
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1:1 interviews
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Category review
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Consumer insights
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Stakeholder engagement
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Quantitative studies
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Commissioned research
Strategy & Copywriting
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Brand architecture
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Purpose, vision, values
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Brand positioning
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Brand story
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Tone of voice
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CVP and EVP
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Go-to-market strategy
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Campaign planning
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Creative copywriting
Creative Management
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Hand selection of specialist freelance creative team
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Project management of creative phases from start to finish as the primary point of contact and strategic guardian
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Includes new brands, rebrands, repositioning, and renaming projects
Trained by the best
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